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The nuance of a
We run end-to-end studies with an AI agent that talks to people out loud, on their own terms.
Our platform takes you from curiosity to sharp insight, fast.We run end-to-end studies with an AI agent that talks to people out loud, on their own terms.
From curiosity to sharp insight, fast.
500k+Voice conversations to date
<5%Drop-off rate
PolyglotBy design
Get a demo
500k+Voice conversations to date
<5%Drop-off rate
PolyglotBy design
Illustrative photos
Our latest studies
Product
The whole study,
one platform.
Most research forces a trade-off: the depth of a few conversations, or the reach of a survey that misses the why. nabel is our attempt to close that gap, and run the study end to end.
People answer out loud, in a real conversation. The agent follows up like a good researcher would, so you hear the why behind the answer, and sometimes what you never thought to ask about.
01
Design
Tell nabel what you’re trying to learn. It drafts the brief with you, turning a loose objective into a clear set of questions, none of which stray from what you set out to find.
So the conversation rests on a real research design, not a blank form.
02
Reach
Decide who you need to hear from. Reach them through your own contacts or millions of profiles across connected panels, with hard-to-find segments sourced for you and quotas set so the mix of people matches the audience you defined.
So the people who answer are the ones you can build a decision on.
03
Talk
People answer out loud, in their own language, whenever the moment suits them. The agent listens the way a researcher does, following the thread, drawing out the hesitation, letting one answer open the next.
So you reach the depth a real conversation gives, at a scale it never could before.
04
Talk again
Rerun a study in a fresh market or a new language in minutes, or change the questions while it’s still live. Each run can build on the last.
So you can keep studying a question over time, instead of settling for a single round.
05
Learn
Get every conversation back as results, themes and insights, each pattern drawn from what people actually said, each one traced to the exact person who said it.
So every insight is one you can open up, follow to its source, and trust.
Resources
What we learn, on the record.
Trackers come back every season, sector by sector.
White papers go deep on one question, often with a partner.
TrackerConsumer goodsBig brands, too expensive? Not mine→September 2026 · 259 conversations
White paperWith PureSpectrumAudio excerpt, 0:57What respondents don’t tell surveys→September 2026 · 333 conversations
TrackerRetail and e-commerceAudio excerpt, 0:33Wary of discounts, sold on Amazon→September 2026 · 246 conversations
TrackerHospitality and travelAudio excerpt, 0:29Going away anyway, on a smaller budget→September 2026 · 263 conversations
TrackerFinancial servicesAudio excerpt, 0:32Bank fees: plenty of complaints, few goodbyes→September 2026 · 274 conversations
TrackerTransport and automotiveAudio excerpt, 0:28To the garage, not the dealership→September 2026 · 258 conversations
TEAM
A word from us.
We’re Tom and Yousri, friends since high school, where we first bonded over the oldest research method there is: good conversation.
We started nabel a few months ago.
The more time we spent in market research, the clearer it got: the best insight doesn’t come from more data, but from getting closer to people and really hearing them out. That’s the whole job, and we felt most tools had stopped doing it.
Since then we’ve pulled together a small, curious team who’d rather ask one more question than assume the answer.
We’ve got plenty of questions of our own, and we chase them in the open, through the work we do for clients, the pieces we write and the studies we run ourselves.
The French and market research: what 333 French panellists told us about the surveys they answer
