USES

Made for the people
who ask.

Some teams have people who run their own research.
Others don’t, and just need the answer.
nabel works for both, and you decide how much we’re involved.

Get a demo

Why did they give us a 6, not a 9?Can we hear 300 of our client’s customers, in four markets?

Why did they leave, and what would have kept them?What comes to mind when people hear our name, and is it moving?

Would people use this, and what would stop them?Does this idea make sense to the people it’s for?

Who are our customers, in their own words?What do the French think of the surveys they answer?

Run it yourself, or have us run it.

You run it

Insights teams

You run the study yourself. We’re on hand for the parts where software isn’t enough: checking a sample, talking through a method, giving your questionnaire a second read.

We run it for you

Business teams

You bring the question. We set up the study, run it and send you the report, so you get to the decision without doing the fieldwork.

01Design

You shape the brief with the agent. We give your questionnaire a second read.

You bring the question. We write the brief and the questionnaire.

02Reach

You choose who to hear from. We can check the sample.

We find the people you need to hear from.

03Talk

The agent holds every conversation, in 150+ languages.

04Talk again

You rerun it in a new market whenever you need to.

We rerun it in a new market whenever you need.

05Learn

You read the results in the Studio.

We send back the report.

Insights teams

You run the study yourself. We’re on hand for the parts where software isn’t enough: checking a sample, talking through a method, giving your questionnaire a second read.

DesignYou shape the brief with the agent. We give your questionnaire a second read.
ReachYou choose who to hear from. We can check the sample.
TalkThe agent holds every conversation, in 150+ languages.
Talk againYou rerun it in a new market whenever you need to.
LearnYou read the results in the Studio.

Business teams

You bring the question. We set up the study, run it and send you the report, so you get to the decision without doing the fieldwork.

DesignYou bring the question. We write the brief and the questionnaire.
ReachWe find the people you need to hear from.
TalkThe agent holds every conversation, in 150+ languages.
Talk againWe rerun it in a new market whenever you need.
LearnWe send back the report.

The questions teams bring us

Consumer and market research

Insights teams

How do people choose, use and talk about what we sell?
Example: our Hospitality and travel tracker
Does this idea make sense to the people it’s for?
Why do people pick the brand next to ours, and is that changing?
Example: our Retail tracker

Customer experience

Insights teams

Why did they give us a 6, not a 9?
Why did they leave, and what would have kept them?
Example: our Technology, Media & Telecom tracker
Where do people get stuck between first visit and first order?

Brand and marketing

Business teams

What comes to mind when people hear our name, and is that changing?
Example: our Consumer goods tracker
Which of these three lines do people understand, and which do they repeat?
Who are our customers, in their own words?

Product and innovation

Business teams

What is still hard for people that nobody has fixed yet?
Would people use this, and what would stop them?
Now that it’s live, what do people like, and what confuses them?

Agencies and consulting

Business teams

Can we hear from 300 of our client’s customers in four markets?
What do 40 procurement managers expect to change next year?
What do the French think of the surveys they answer?
Example: our white paper with PureSpectrum

Customer experienceInsights teams · You run it